Expert Copywriting
for Ocean Conservation
Expand Your Reach, Grow Your Support, & Maximize Your Impact
All while wearing your wetsuit.
You’re on the front lines, working tirelessly to restore and protect our most precious resource…
OUR OCEANS.
You know that Ocean Health 🟰 Human Health.
And that keeping marine ecosystems in balance means we all thrive.
You chose this work out of your love and respect for our Oceans - but the emotional weight is enormous. While the rest of the world goes on living, you’re left cleaning up the mess…
Though ethical values inform your every decision, you’re up against mass production giants who care more about profit than their detriment to our planet.
Yet, you continue to show up each day, because it’s the right thing to do.
You’re devoted to protecting marine wildlife and inspiring others to take a stand… Even when it’s discouraging.
You recognize that when politics fails to defend the most vulnerable species on Earth, that duty falls to the people.
As a leader in Ocean Conservation, you advocate for a better future and shape policy as you go.
But between exhausting days spent saving the world, the last thing you have the energy for is converting these hard truths into long-term support.
And let’s face it… it’s tough to enjoy the work you’re passionate about while juggling the pressure of bringing in enough money to sustain your efforts.
Hey there, Ocean Protector -
I see you. You’re out making a difference every single day.
As a champion for Ocean Conservation, you face challenges that most people don’t even think about. I understand what it's like to be captivated by the beauty of our Oceans and feel the weight of their hardships.
Like you, my love for marine life began at an early age. I spent my childhood fascinated by the sea, pretending I was a dolphin as I swam over and under the coastal waves.
My respect for these sacred waters only grew with age, as did the call to honor and protect them.
I’m Ella, 🤝 I share your endless commitment to Ocean Health and believe every step forward is a win for conservation.
You continue to focus on saving lives, and I’ll be here, making sure your message reaches the right people.
We’re in this together…
When we work together, you’ll get:
🌊 Expert copy that drives customer and donor engagement, backed by empathy and ethical tactics
🦈 Thorough integration of SEO (Search Engine Optimization) for all searchable copy - to make sure you stand out from the internet noise so that your audience can find you✨
🪸 Well-researched insights for an inbound marketing strategy designed to meet your needs now and support your goals for the future
🐚 Timely, organized projects with clear communication to keep you informed every step of the way
⛵ An everlasting ally who loves being at sea just as much as you do 😊
Your work matters…
I lovingly devote my time behind the computer, so you don’t have to. Because I know you’re right where you belong - IN THE WATER.
What would it feel like to wake up every morning knowing you have more than enough funding?
…To have all the resources you need to carry out your duties safely and to the fullest — Equipped with high-performance gear and a crew that has your back when it matters most.
Imagine living your most fulfilling life, doing the work you love… without worrying about how to attract donors or drum up a crowd.
What You Need Is:
🐋 A solid email strategy backed by powerful copy to nurture your growing email list — building lasting bonds that provide consistent support for the long haul.
🪼 Creative newsletters that inform patrons of your latest updates and the hard facts, with storytelling that captures their attention and fosters genuine connection.
🐠 Authentic website and social media copy that shows the heart of your brand while increasing trust with your audience.
Your backers are out there —
Looking for meaningful ways to contribute that align with their values…
Let’s give them a compelling reason to invest in you.
Premium Packages
Designed for Maximum Impact 🌊
Wavemaker
Your full-funnel strategy
*96% of website visitors aren’t yet ready to commit…
🏄♀️ The Wavemaker is your go-to power package when your brand needs an all-encompassing approach to:
* * * * * * * *
Attract the right leads for your cause and retain their attention with offers that feel natural and beneficial for them ✨
Nurture the customer relationship to solidify trust and emphasize the value of investing on the way to conversion… 💙
Convert potential customers and donors into real-time sales or donations & provide an outstanding experience from start to finish — creating lasting impressions that lead to repeat support and referrals that grow your network! 🌏
You get:
✔️ An effective full-funnel strategy to give your marketing clear direction, broken down into realistic steps along the customer journey
✔️ Professional copy backed by years of market research on donor relationships and sales in sustainable industries
✔️ My ability to analyze results as a trained copywriter and marketing expert - to assess and debunk any barriers to a successful funnel before and after launch
— Starting at $2,800 —
Coral Reef
Transform your current website,
with a copy & SEO makeover
*Leveraging SEO gives you a huge advantage over your competition — because only about 50% of companies understand it…
🪸 The Coral Reef package gives you a solid and supportive foundation to grow your vibrant network of allies…
I’ll examine your existing website and offer a complete overhaul (where needed) to enrich your web copy and optimize it for SEO, so that:
* * * * * * * *
Your copy strategically targets the people who are excited to connect with your brand and are ready to join your crew 💫
You no longer waste your precious time, energy, and money on marketing that your ideal audience doesn’t even see 🤷♀️
You can climb to the top of search engine results to meet ocean-loving donors where they are… Out looking for the best place to invest their resources - at the moment they are eager to give! 🤝
You get:
✔️ Ethical copy to improve your SEO that sounds authentic to your brand and upholds the values of your mission
✔️ Deep-dive research on your audience, market, and competitors — to understand where you are now and craft a comprehensive approach that takes you to the next level
✔️ Insightful feedback for design and user functionality to make your website most accessible for your users and therefore worthwhile to promote by search engines like Google
— Starting at $2,200 —
(For reworking up to five pages ≈ 1,000 words each)
Ocean Depths
Build your new website from square one
You’re just getting started - and that’s OK!
🐳 The Ocean Depths bundle is designed to guide you through your maiden voyage!
Whether you are launching a sustainable business, publishing a photojournalism book full of underwater adventure, or promoting your biggest fundraising event to date, we’ll take a deeper look at your core needs and build your website copy from scratch…
* * * * * * * *
Find clarity on how to target your ideal audience with the help of a qualified copywriter experienced in the field ✨
A solid foundation to build on — getting it right from the start (yes, we’re talking SEO too) simplifies everything that follows… And you don’t have to do it alone.
You get:
✔️ A custom-built SEO strategy centered around reaching your ideal donors and customers
✔️ Expert copy that connects and converts, written just for those right-fitting ocean allies you can’t wait to meet
✔️ Timeless copywriting techniques to gain enduring support, handcrafted to be user-friendly for both skimmers and deep-dive readers across various devices
— Starting at $1,900 —
(Investment for single-page site)
Marine Sanctuary
Email marketing to master audience engagement, donorship, and sales
💌 The Marine Sanctuary package is the perfect approach to help you maintain and nurture relationships over time.
**According to Forbes Advisor, the average ROI for email marketing in 2024 is 3600%…
➕ When emails are personalized to meet the needs of your audience their open rate increases by 26% (from the average rate of 42.3% for nonprofit membership organizations)
➡️ Email marketing that connects deeply with your audience when and where they are ready to receive — in their inbox 💕— is one of the most valuable investments for ongoing support.
* * * * * * * *
Email marketing can feel intimidating when you’re not familiar with the ins and outs and don’t have the time and energy to learn to use it effectively…
Leave that part to me. 🙂
Build trust and credibility with consistent email sequences tailored to meet the needs of your audience ✨
Stand out amongst the sea of emails in your recipients’ inboxes with the personal touches that count when it comes to converting subscribers into long-term allies 🦪
You get:
✔️ Keep the conversation growing with:
4-5 email broadcasts or
an automated 5-email sequence to continue building momentum after your subscribers and future donors take initial action 💫
✔️ Clear guidance on best practices for email sending, including optimal times to schedule your emails for the highest engagement
✔️ Results that continue to flourish with month-to-month strategic adjustments based on the measurable data of email marketing that tell us what your audience responds to most! 🤿
✔️ Effective email copy packed with personality that piques interest while maintaining your authentic voice… ☀️ I’ve got you covered!
— Starting at $750 per month —
🦐 Seafloor Services to Get You Started
Sales Pages
Sales pages illuminate the transformative experience your customers will have when they invest in your product or service… *They are the cornerstone of a solid sales campaign.
When crafted ethically, a good sales page ensures that those ideal customers who truly need what you offer are matched with it.
Let’s gently walk your potential customers or donors step-by-step through this delicate, emotional process with thoughtful intention that leaves them feeling confident, excited, and relieved when they reach that post-checkout confirmation!
— Starting at $950 —
(investment for sales pages up to 1,200 words / for products or services under $1,00o)
Email Newsletters
Show your appreciation while you share stories from the field, campaign updates, and the latest way to get involved with your most loyal followers…
Whether they’re catching up after sundown or reading your message over a morning coffee - connect with them in meaningful ways when they have time to hear you out.
— Starting at $150 each —
(purchased in bundles of four or as an add-on)
Social Media Posts + Strategy
Keeping up with social media can feel draining and rudderless at times…
Make every post count with valuable social media copy that converts to website traffic, sales, and donations.
Boost your visibility and learn to share your content on the days and times when your audience is engaging with your page.
— $75 per post, four posts minimum —
(for posts up to 250 words)
Product Descriptions
The last stop on your customer journey before it’s added to their cart, product descriptions can either make or break your sales…
Paint a clear picture for your customers that shows them how they will feel when they benefit from using or wearing your product — backed by all the essential details and relevant market research — to effortlessly guide them through this closing step.
— Starting at $75 each, four minimum —
(approximately 150 - 300 words, investment dependent on product price)
I have a $250 project minimum.
Don’t see the perfect fit for your needs?
When we work together, I customize projects, and package offers just for you - designed to meet your specific goals and complement your budget. 👇
Here’s What You Can Expect:
You Book Your Free Consultation
We’ll use this 15 to 30-minute discovery call to explore if we’re a good fit to work together… It’s a casual conversation (no pressure) and I promise you’ll naturally know the answers to everything I want to hear about your brand or mission.
We’ll connect about your current marketing strategy — what’s working well and what could use improvement — and marvel over your dreams for the future!🐬
You Review Your Proposal & Sign Your Contract 🦀
Once you love your custom project proposal, you’ll sign your contract and pay 50% of your invoice to get things started. (You’ll pay the other 50% upon receiving the first draft of your copy project.)
You Schedule Your Onboarding Call ⛵
This 45 to 60-minute call is when we build the foundation to create the most aligned and efficient copy for your brand. I’ll collect all the data you have to share, like case studies or customer research, and be sure I fully understand your brand voice before I start writing.
You Relax 🦦 & Get Back to the Work You Love
Yep, it’s that simple. You focus on what you do best while I do the same — crafting compelling (and conscientious) copy to take you to the next level of impact.
Celebrate 🎉
Yay! You’re soaring to new heights and already excited for our next project…
But for now, go ahead and sing, dance, swim, or do whatever you do to express your happy self - I’m with you! 😊
If you struggle to generate outreach strategies that yield results, it’s time to call in backup…
I’m here to simplify your online marketing with expert copywriting that does the heavy lifting for you.
I love to have fun while I work...
If this sounds like you, I know we’ll have a blast working together.
Book Your Free 15 to 30-Minute Consultation
Use the calendar block below to select the best option for your needs.
If you work from another time zone or require something other than what’s available here, email me at: ella@vibrancyartella.com to get started. (You’ll hear back within two business days.)
